The Challenge

Safari Club International's publication required a refreshed editorial experience that could better showcase its stories, photography, and organizational mission while maintaining consistency across every issue. The objective was to create a design system that enhanced readability, celebrated visual storytelling, and reflected the organization's premium brand.

The Solution

I redesigned the publication using a structured editorial system built around typography, grid layouts, photography, and visual hierarchy. The new approach created a more polished and engaging reading experience, strengthened brand consistency, and provided a scalable framework for future issues.