Design is not decoration. 
it's a language.

Design is not decoration. 
it’s a language.

Michael Carter craft strategic design

About Me

About Me

I'm a multi-disciplinary designer specializing in brand and visual identity

I’m a multi-disciplinary designer specializing in brand and visual identity

I help companies find their voice visually. From startups finding their footing to established brands reinventing themselves, I translate complex ideas into systems that are clear, confident, and unmistakable.

My process is rooted in research, strategy, and craft I believe great identity work starts long before a single mark is drawn.

I help companies find their voice visually. From startups finding their footing to established brands reinventing themselves, I translate complex ideas into systems that are clear, confident, and unmistakable.

My process is rooted in research, strategy, and craft I believe great identity work starts long before a single mark is drawn.

Michael Carter in a dark background
Michael Carter profile with a dynamic light

Work experiences

Work experiences

Lead Product Designer

NeusPay

2021 - Present

Senior UI/UX Designer

VoyageVista

2019 – 2021

Digital Designer

ZephyrGear

2017 - 2019

Product Designer

StratusCore

2015 - 2017

UI Designer

Syncora

2013 - 2015

Lead Product Designer

NeusPay

2021 - Present

Senior UI/UX Designer

VoyageVista

2019 – 2021

Digital Designer

ZephyrGear

2017 - 2019

Product Designer

StratusCore

2015 - 2017

UI Designer

Syncora

2013 - 2015

Lead Product Designer

NeusPay

2021 - Present

Senior UI/UX Designer

VoyageVista

2019 – 2021

Digital Designer

ZephyrGear

2017 - 2019

Product Designer

StratusCore

2015 - 2017

UI Designer

Syncora

2013 - 2015

FAQs

FAQs

Answers to common questions to help you understand the process and how we can work together

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

What’s your typical project timeline?

The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief

Do you offer revisions?

What do you need from me to get started?

Can you work with my existing brand guidelines?

Do you provide post-project support?

What’s the best way to reach you?

I'm here to help you

What’s your typical project timeline?

The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief

Do you offer revisions?

What do you need from me to get started?

Can you work with my existing brand guidelines?

Do you provide post-project support?

What’s the best way to reach you?

Let’s make something meaningful.

Let’s make something meaningful.

Tell me a little about your next project, and I’ll get back to you soon.

Tell me a little about your next project, and I’ll get back to you soon.

Innovative Elements

Independent creative direction, brand systems, and digital experiences.

© 2026 Innovative Elements

Michigan

Innovative Elements

Independent creative direction, brand systems, and digital experiences.

© 2026 Innovative Elements

Michigan

Innovative Elements

Independent creative direction, brand systems, and digital experiences.

© 2026 Innovative Elements

Michigan